Oakley x Patrick Mahomes II Signature Series eyewear campaign 2022
Sike Style Industries, lead designer
The premier eyewear brand Oakley began its fourth season as the official on-field partner of the NFL. Their relationship with Kansas City Chiefs quarterback Patrick Mahomes grows with the latest ad campaign featuring Mahomes and his daughter, giving a new meaning to story time, he offers fans and aspiring athletes advice on how to stay true to yourself and Be Who You Are.
"The Patrick Mahomes II Signature Series will offer four eyewear styles that feature a gold frame with hints of red that allude to Mahomes’ team, the Kansas City Chiefs." A press release from Oakley reads. The campaign and artwork is meant to encourage the next generation to follow their dreams and Step into the Spotlight.
Integrated Brand Campaign including onsite activation, retail in-store artwork, public advertising installations, giveaway merchandise, and fan engagement moments.
Designed & fabricated backdrop display for fan engagement photo op at Arrowhead Stadium, Chiefs season home opener Sept 2022.
Designed and installed campaign artwork inside at Scheel’s Overland Park. KS, outside at Town Center Plaza and Legends Retail Outlets.
Custom sticker pack fan giveaways to promote “Be Who You Are” campaign and Mahomes Signature series eyewear.
